Over at TPG, we did some great work with one of our client, Florida Blue, in helping them build an online community as well as amplify their social presence. Florida Blue was going through a brand transition, renaming their brand from Blue Cross Blue Shield Of Florida to Florida Blue.
Justin and his team helped develop the brand transition strategy and how they could utilize the change to build awareness and create and online community. The program worked extremely well and a major part of the program was Twitter’s paid advertising platform. As you will see in the case study, the paid media campaigns on Twitter had great results.
Check out the case study here: Twitter Case Study.