Justin Freid Resume
Career Summary: Experienced director level search engine marketer with experience running high volume, profitable campaigns in extremely competitive industries. Launched consulting firm and oversaw business development, finances and overall SEM, SEO and Social Media Marketing endeavors.
Experience:
May 2011 – Current
Media Director – TPG, An Omnicom Company
- Responsible for leading all digital strategy and lead generation efforts for all of TPG’s clients
- Increased largest clients marketing budget by at least 15-20% year over year
- Developed digital strategies that included multiple marketing channels such as PPC, Displa,. Twitter, Facebook, Organic Search
- Implemented cross channel strategies to decrease overall CPA by 8% while increasing overall lead volume by 12% for largest client
August 2010 – May 2011
Director – Search Engine Marketing - Leadnomics
- Oversaw and managed accounts responsible for over $300K monthly spend and $400K in revenue
- Restructured accounts to optimize quality score and lower cost per conversion
- Utilized secondary traffic sources such as Adknowledge, Advertise.com, Finaceclicks, Admedia, TrafficVance
- By lowering CPA and increasing lead value, increased overall account profit by 18%
- Managed accounts in top industries such as payday loans, debt, car insurance, health insurance and education
June 2009 – Current
Founder – Front Street Consulting
- Founded company to provide SEO, SEM and social media marketing services to small and medium sized businesses
- Utilized business development skills to secure clients and large book of business
- Worked with clients in the e-commerce, event marketing and education industries
March 2010- August 2010
SEM Manager – ClickEquations
- Manage in house SEM marketing efforts
- Utilized Google Analytics and ClickEquations Analyst to create daily, weekly and monthly reports
- Outlined strategy and create content for bi-weekly newsletter to existing customers
- Trained clients on using ClickEquations software and Analyst Excel Plug-in
- Provided clients with account audits and recommendations to optimize SEM efforts
March 2009-March 2010
Traffic and Conversion Manager – Peterson’s
- Increased conversion rate of website visitors by 12%
- Planned and developed SEO friendly site structure and content for new websites
- Managed and grew affiliate partnerships to increase earned revenue by over $300K
- Managed link building campaigns which led to a rise in rankings for top traffic driving keywords
- Oversaw and managed PPC and Social Media marketing teams
- Outlined plan and created content for SEO landing pages for high traffic keywords
February 2008 – March 2009
Marketing Associate – LaFrance Corporation
- Focused on business development and account growth of clients throughout the Middle East and Europe
- Traveled throughout Europe and the Middle East meeting with clients face to face to establish long term relationships and presented proposals for product branding
- Managed large clients such as Electrolux, Whirlpool and Sub-Zero
May 2007 – February 2008
Media Consultant – YellowBook USA
- Advised and installed marketing campaigns for clients through SEM, PPC, digital video and print advertising
- Assessed and improved client’s marketing campaigns
- Generated keyword lists and made strategic adjustments to provide maximum ROI
- Maximized content of landing pages to increase quality score
Education:
- 2008-2010 Master of Business Administration Philadelphia University
- 2003-2007 B.S. Business Management University of Scranton
Computer Skills:
SEM and SEO Consulting, Paid search management, Adwords, Yahoo SEM, MSN Adcenter, ClickEquations, Kenshoo, Affiliate Marketing, SEO, link building, basic HTML skills, display advertising management, Google Analytics, Webtrends, Social Media