Justin Freid Resume

Background: Executive leader focused on search, social and emerging media technologies. Responsible for leading a department of 20+ digital marketers, launch of new services and business development.

January 2014 – Present                                 Vice President – Emerging Media                                CMI Media

  • Increased search department revenue through new business and new services by 1200%
  • Grew SEM, SEO and social media accounts from 32 to 140+ brands in 22 months
  • Led and won pitches for new business totaling in over $200 million in ad spend and $9+ million in agency revenue
  • Launched Social Media Listening and Social Media Management services
  • Attracted top talent, growing department from 5 employees to over 20 full time employees
  • Represented CMI by speaking at industry events and conferences
  • Developed and standardized analytics and reporting processes for all search and social efforts

 

January 2013 – January 2014               Director – Search Engine Marketing                       CMI Media

  • Lead development of all strategies concerning organic search and biddable media (PPC, Paid Social)
  • Lead the development of campaigns for clients across social networks such as Youtube, Facebook & Linkedin
  • Worked alongside analytics department to redefine standard KPI setting process for search engine marketing
  • Established and redefined standard practices and procedures for client deliverables, reporting, onboarding of clients and optimization efforts.
  • Promoted CMI and our capabilities through speaking opportunities, blogging and thought leadership
  • Responsible for goal setting, onboarding and development of all SEM team members

 

May 2011 – January 2013                      Digital Marketing Director                             TPG, an Omnicom Company

  • Oversee all internet marketing related divisions (SEM, SEO, Content, Social, Display)
  • Responsible for leading and developing the media buying (SEM, Display, Paid Social) strategy for TPG
  • Increased overall client media spend by 65% YOY while increasing department revenue by 47%
  • Developed, pitched and executed large media buys including online video, paid social media, SEM, content marketing, display and SEO.
  • Led the new business pitch team, primarily responsible for bringing on 3 of the 4 new clients brought on to TPG during the last 8 months.
  • Defined strategy and implemented rich ad premium displays buys across high profile web properties
  • Directly manage Display and SEM Managers who utilize DSP’s, ad networks and multiple search engines to drive leads for client initiatives

 

August 2010 – May 2011                 Director – Search Engine Marketing                          Leadnomics

  • Led the development of lead generation strategies for financial clients
  • Worked with internal teams and affiliates to maximize total leads generated and revenue
  • Increased revenue for lead generation department by 40% during first 3 months of employment
  • Restructured accounts to optimize quality score and lower cost per conversion
  • Utilized DSP’s to provide first touch and retargeting efforts
  • Utilized secondary traffic sources such as Adknowledge, Advertise.com, Finanaceclicks, Admedia, TrafficVance
  • By lowering CPA and increasing lead value, increased overall account profit by 18%
  • Managed accounts in top industries such as loans, debt, insurance and healthcare

 

March 2010- August 2010                SEM Manager                                    ClickEquations

  • Managed in house SEM marketing efforts
  • Utilized Google Analytics and ClickEquations Analyst to create daily, weekly and monthly reports
  • Outlined strategy and create content for bi-weekly newsletter to existing customers
  • Trained clients on using ClickEquations software and Analyst Excel Plug-in
  • Provided clients with account audits and recommendations to optimize SEM efforts

 

February 2008 -March 2010                          Search Engine Marketing Manager                              Peterson’s

  • Increased conversion rate of website visitors by 12% through A/B testing
  • Planned and developed SEO friendly site structure and content for new websites
  • Managed and grew affiliate partnerships to increase earned revenue by over $300K
  • Managed link building campaigns which led to a rise in rankings for top traffic driving keywords
  • Oversaw and managed Display, PPC and Social Media marketing teams
  • Outlined plan and created content for SEO landing pages for high traffic keywords

 

May 2007 – February 2008                         Media Consultant                               YellowBook USA

  • Advised and installed marketing campaigns for clients through SEM, PPC, digital video and print advertising
  • Assessed and improved client’s marketing campaigns
  • Generated keyword lists and made strategic adjustments to provide maximum ROI
  • Maximized content of landing pages to increase quality score

 

Education:

  • 2008-2010 MBA – Marketing                                                   Philadelphia University
  • 2003-2007 S. – Business Management                        University of Scranton

 

Additional Accomplishments:

  • Ranked as the #7 Most Influential PPC Expert By com
  • 2013 CMI Employee Of The Year
  • Industry thought leader:
    • Writer Profile On Search Engine Watch: Justin Freid SEW
    • Presentation Reviews from most recent speaking events, SES San Francisco and SES Chicago
    • Published Author:

 

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