Justin Freid Resume

Experience:

May 2011 – Current Media Director TPG, an Omnicom Company

Responsible for leading and developing the media buying (SEM, Display, Paid Social) strategy for TPG
Promoted TPG and our strategy/thought process by speaking at large conferences and networking events
Increased overall client media spend by 65% YOY while increasing department revenue by 47%
Developed, pitched and executed large media buys including online video, paid social media, SEM, content marketing, display and SEO.
Led the new business pitch team, primarily responsible for bringing on 3 of the 4 new clients brought on to TPG during the last 8 months.
Established standard practices and procedures for client deliverables and account management for media department (onboarding, reporting, organic growth)
Defined strategy and implemented rich ad premium displays buys across high profile web properties
Directly manage Display and SEM Managers who utilize DSP’s, ad networks and multiple search engines to drive leads for client initiatives
Responsible for mentoring, teaching and ultimately growing entry and mid-level Media Managers

August 2010 – May 2011 Director – Search Engine Marketing Leadnomics

Led the development of lead generation strategies for financial clients
Worked with internal teams and affiliates to maximize total leads generated and revenue
Increased revenue for lead generation department by 40% during first 3 months of employment
Restructured accounts to optimize quality score and lower cost per conversion
Utilized DSP’s to provide first touch and retargeting efforts
Utilized secondary traffic sources such as Adknowledge, Advertise.com, Finanaceclicks, Admedia, TrafficVance
By lowering CPA and increasing lead value, increased overall account profit by 18%
Managed accounts in top industries such as loans, debt, insurance and healthcare

March 2010- August 2010 SEM Manager ClickEquations

Managed in house SEM marketing efforts
Utilized Google Analytics and ClickEquations Analyst to create daily, weekly and monthly reports
Outlined strategy and create content for bi-weekly newsletter to existing customers
Trained clients on using ClickEquations software and Analyst Excel Plug-in
Provided clients with account audits and recommendations to optimize SEM efforts

February 2008 -March 2010 Traffic and Conversion Manager Peterson’s

Increased conversion rate of website visitors by 12% through A/B testing
Planned and developed SEO friendly site structure and content for new websites
Managed and grew affiliate partnerships to increase earned revenue by over $300K
Managed link building campaigns which led to a rise in rankings for top traffic driving keywords
Oversaw and managed Display, PPC and Social Media marketing teams
Outlined plan and created content for SEO landing pages for high traffic keywords

May 2007 – February 2008 Media Consultant YellowBook USA

Advised and installed marketing campaigns for clients through SEM, PPC, digital video and print advertising
Assessed and improved client’s marketing campaigns
Generated keyword lists and made strategic adjustments to provide maximum ROI
Maximized content of landing pages to increase quality score

Education:

Additional Accomplishments: