Justin Freid Resume

Experience:

May 2011 – Current                                Media Director                                                 TPG, an Omnicom Company

  • Responsible for leading and developing the media buying (SEM, Display, Paid Social) strategy for TPG
  • Promoted TPG and our strategy/thought process by speaking at large conferences and networking events
  • Increased overall client media spend by 65% YOY while increasing department revenue by 47%
  • Developed, pitched and executed large media buys including online video, paid social media, SEM, content marketing, display and SEO.
  • Led the new business pitch team, primarily responsible for bringing on 3 of the 4 new clients brought on to TPG during the last 8 months.
  • Established standard practices and procedures for client deliverables and account management for media department (onboarding, reporting, organic growth)
  • Defined strategy and implemented rich ad premium displays buys across high profile web properties
  • Directly manage Display and SEM Managers who utilize DSP’s, ad networks and multiple search engines to drive leads for client initiatives
  • Responsible for mentoring, teaching and ultimately growing entry and mid-level Media Managers

August 2010 – May 2011                           Director – Search Engine Marketing                        Leadnomics

  • Led the development of lead generation strategies for financial clients
  • Worked with internal teams and affiliates to maximize total leads generated and revenue
  • Increased revenue for lead generation department by 40% during first 3 months of employment
  • Restructured accounts to optimize quality score and lower cost per conversion
  • Utilized DSP’s to provide first touch and retargeting efforts
  • Utilized secondary traffic sources such as Adknowledge, Advertise.com, Finanaceclicks,  Admedia, TrafficVance
  • By lowering CPA and increasing lead value, increased overall account profit by 18%
  • Managed accounts in top industries such as loans, debt, insurance and healthcare

March 2010- August 2010                         SEM Manager                                    ClickEquations

  • Managed in house SEM marketing efforts
  • Utilized Google Analytics and ClickEquations Analyst to create daily, weekly and monthly reports
  • Outlined strategy and create content for bi-weekly newsletter to existing customers
  • Trained clients on using ClickEquations software and Analyst Excel Plug-in
  • Provided clients with account audits and recommendations to optimize SEM efforts

February 2008 -March 2010                         Traffic and Conversion Manager                               Peterson’s

  • Increased conversion rate of website visitors by 12% through A/B testing
  • Planned and developed SEO friendly site structure and content for new websites
  • Managed and grew affiliate partnerships to increase earned revenue by over $300K
  • Managed link building campaigns which led to a rise in rankings for top traffic driving keywords
  • Oversaw and managed Display, PPC and Social Media marketing teams
  • Outlined plan and created content for SEO landing pages for high traffic keywords

May 2007 – February 2008                       Media Consultant                           YellowBook USA

  • Advised and installed marketing campaigns for clients through SEM, PPC, digital video and print advertising
  • Assessed and improved client’s marketing campaigns
  • Generated keyword lists and made strategic adjustments to provide maximum ROI
  • Maximized content of landing pages to increase quality score

Education:

  • 2008-2010                MBA – Marketing                                            Philadelphia University
  • 2003-2007                B.S.  – Business Management                     University of Scranton

Additional Accomplishments:

 

 

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