Next week, I’ll be heading to Chicago to speak at SES Chicago. My session will be on Thursday, November 15th at 10:35. The session is called Leveraging Twitter and Facebook Ads and I will be presenting a case study and how to run a successful Twitter advertising campaign.
The session will highlight the Florida Blue Twitter case study that was put together by Twitter and focused on how TPG ran a super successful Twitter campaign for Florida Blue. I’ll also dive into how it can affect your content marketing strategy, link building and SEO efforts.
For more information check out the SES website and if you are gonna be there, definitely check out my session.